Diversification of traffic on the web for your business is important.
No this is not about Jim Cramer of Mad Money on CNBC and his “Are You Diversified” segment but there are parallels to the investing world and the current web world for your business or practice.
The concept of not having all your resources invested in one stock or type of security is a wise one in that it always helps you to answer the question. What happens if things go wrong?
Lets look at where our traffic is coming from for our business. Is it all from Google or Yahoo. Does it come from social network sites like Facebook or Twitter or does it just come directly from our individuals users without a reference via search.
The best methods to ensure your visibility and diversify your traffic is to make sure you have referrals coming from a diversified group of sources . The second is to optimize all of your content similarily wherever it is coming from. According to ComScore in the United States You Tube is the second most popular search engine after Google. Facebook is growing faster than any other social location and across a wider demographic selection. SocialNetworking sites both on computer and mobile sites are the fastest growing category.
Are you using a variety of sites to get your message through and does your central hub site link-out to your presence on the various social networking sites. By using your server logs and analytic software such as Google Analytics you can see where your traffic is coming from. Make sure you are getting your share and make sure you have keyword rich links to support your main site from your social sites.
A few other ideas:
Social Network Traffic to Retail Grows – We’ve seen the trend for a long time: social networks are sending more and more downstream traffic to retail sites. …
Get Targeted Website Traffic – If anyone has ever had a problem effectively using search engine optimization (SEO) to increase web site traffic and revenue, you may want to visit.
DEFCON 17 – So there I was…. No really, I went to DEFCON 17. This is a slight departure from the normal Pulse Review fare, but one I expect you, gentle reader, will still find interesting. DEFCON is a conference held in Las Vegas on a yearly basis …
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The first thing you should learn, and study intently is Keyword Research if you wish to achieve any recurring results in internet marketing.
Keywords are the underpinning and keys to the kingdom in terms of being found on the internet as a marketer selling your own product or as someone who is doing affiliate marketing. All search engines work based on keywords and produce your serps or search engine results as illustrated below:
I don’t care what your website is,if it doesn’t get the traffic it needs it is not going to succeed. The most reliable,consistent,profitable,high volume sources of traffic comes from search engines.
One of the most important things besides finding keywords that are appropriate, is to think about them in the context of your activity. So if you were selling a product or service or solution you would want to make sure that your keywords are those that bring in buyers or show some commercial intention.
You also want to ensure that they also are attracting traffic to them and that the traffic that they attract is the right kind of traffic for your activity. In doing this you can easily avoid those keywords that will not attract traffic.
Ensuring the keywords you choose have a low level of competition for them improves your chances of a front page listing on them and front page listings are very important.
There are a number of free tools out there to do keyword research. Google has a free Keyword Tool, the Google Wonder Wheel for lateral suggestions, WordTracker is used widely and the newer entrant WordStream. Some of these also have variants of their tools for ppc and seo purposes as well as combined. There are other free tools available besides these three. In the realm of paid tools some of the popular tools include Matt Callen’s Keyword Elite, now in Windows and Mac Versions, Keyword Spy, SpyFu and many others.
I have used all of these tools above and have found they work very well They all take a small learning curve and once that is finished you ar on your way. The tool I use the most for Keyword Research is Market Samurai. I use it because it has a very intuitive user interface , runs very fast under AdobeAir 2.0 framework , and helps me find the “golden nugget” keywords that send a great deal of traffic to my sites, that are buyers versus viewers. It also gives me the ability to get front page listings for high traffic keywords in a shorter period of time.
The second reason I use it is the considerable amount of training videos that they have available at no charge on YouTube as well as in Itunes formats for download. Dr Anthony Fernando and his team of other Dojos do an excellent service for both the newcomer or the advanced user. Market Samurai has many other functions besides keyword research. Keep your eyes on the blog for more of Market Samurai’s capabilities.
Have a look at Ed Dale’s 30Day Challenge Introduction to Keyword Research below to discover why you might want to get your Free Trial copy of Market Samurai
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Wow that is an unusual title for a blog post. It came to me based on some folklore in the Internet Marketing world and some of the best tools I have used since I came online.
There are few underachieving nerd tubby guys from Australia out there that have the excellent reputation that one gentleman, who alternatively has been called a tubby nerd and describes himself as a country guy from Beechworth in the Australian state of Victoria. That fellow is a long time veteran trainer in the internet marketing community named Ed Dale.
Ed is a friendly chap who is the master of self-deprecating humour, and was the founder of an Internet Marketing Training Program for new marketers called the Thirty Day Challenge. (30DC) He is also one of the collaborators with the perpetually good looking and cool surfer dude from San Diego,Frank Kern.
Ed has brought the free line forward in making sure newbies( new participants) get excellent grounding and free education and do not get fleeced by scam artists. He is a gentleman of the first order and a fellow who shares freely his vast experience in order to change the lives of many others.
I got to know the 30 Day Challenge and the training in it and discovered more Australians, not Americans, or Canadians. They were led by Brent Hodgson, Eugene Ware, Dr. Anthony Fernando and Ben Stickland of Noble Samurai, the makers of the market research powerhouse tool Market Samurai. It is provided free of charge to 30DC participants and then you may purchase a copy. I bought it without a minutes hesitation and have used it almost daily in my work with clients and my own sites. It is cross platform tool, operates using the Adobe Air Framework and is constantly being improved and refined at no charge to the users. It is available to the public at large also and I encourage you to get a Free Trial at Market Samurai You also will get access to a whole slew of videos and training by the Samurai Dojos or trainers on how to make the most effective use of the various components of Market Samurai quickly.
The Thirty Day Challenge starts with Ed talking about his Magnificent Symphony Of Four Parts, which is broken down into market research, traffic, conversion, and product. In my next few posts I want to tell you about Market Samurai and the power it possesses in identifying , analysing and monetizing business opportunities for marketers.
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Michelle MacPhearsons’s Rank Coding Software is Free.
This tool is a powerful way to enhance and improve on your SEO. It does so by reverse engineering the Google algorithms and using them for good as the boys at Google would say.
Rank Decoder
The software eases your job on SEO by showing you the top high authority,trusted and relevant websites in your niche where your keywords may have the best chance of providing you a more powerful linking score.
Michelle has done a video series on the tool and you can find it and the tool for that matter at Free Rank Decoding Software
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New product out from the folks at Noble Samurai. The creators of the very useful Market Samurai now have released Domain Samurai.
Brent Hodgson and his team at Noble Samurai are very good at their product development and research tools which are developed using the Adobe Air Platform
Domain Samurai is free for users. Don’t waste time going from keyword-to-keyword, and registrar to registrar looking for killer domain names. Domain Samurai does it all for you.Once you have uncovered the best keyword combinations, use Domain Samurai’s Domains module to hunt down the best domain names available for you.
The all-in-one research and registration model of Domain Samurai is purpose-designed to save you time and effort – while finding the
best SEO-optimized domains for your site – and it’s all yours free with training here at Domain Samurai
It comes with a free and paid service called Domain Face which you can find when you go to the Domain Samurai Site.
I have used Market Samurai for the last year or so and found it very useful.
The links in this article are direct to Noble Samurai and are not affiliate links.
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