Via Scoop.it – Local Search Marketing Ideas

Google Places is responsible for all of the local results you find on the top of Google’s search pages.  Businesses that take advantage of high rankings with…
Via ebrianrose.com

Via Scoop.it – Local Search Marketing Ideas

Google+ is here to stay, the launch of Google’s Search+ your World feature now means it is critical to make sure that as a marketer you are using Google+ to…
Via www.rootswebsolutions.com

Via Scoop.it – Local Search Marketing Ideas

Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping  readers longer.   Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites.   This is tough work but I think Urs is on to something here.  While we don’t have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals.   I look forward to hearing more about Urs’ work as he continues to work on these algorithms and shares his results with us.
Via howto.commetrics.com

Via Scoop.it – Local Search Marketing Ideas

Sure, it’s not mainstream yet, but Google+ is an influential social engine heavily indexed by the search giant. And your business shouldn’t be ignoring that.
Via www.inc.com

Just who is Amy Porterfield and what is Facebook Influence All About

Facebook Influence is what I wondered when I got an email from my buddy Lewis Howes, author of many LinkedIn training items. Amy Portefield is a Facebook expert who comes recomended by Mari Smith and Mike Stelzner

Amy is an accomplished author of the Dummies Book Facebook Marketing for Dummies

Amy Porterfield

I have great respect for Mari who has been called “the Pied Piper of Facebook” among other things amd Mike Stelzner who founded the popular Social Media Examiner property. Both have given great testimonials that you can find at the FBInfluence Mobile site

FB Influence

Facebook Influence explained

Here is a little movie narrated by Lewis Howes Howes that explains FB Influence in greater detail.

Ever want to know how to get a lot more people interested in buying your products and services with Facebook? I know I have, but it’s never been easy to understand.

Until now.

Check this video out to see what I mean: Get FbInfluence

Watch this video to hear what all the rave is about for this training:

Check it out here: Get FbInfluence

You don’t want to miss out on learning how to maximize

Facebook… take action now and watch this video:

Hope you enjoy it

Start Your Internet Business

Recently my friend Connie Ragen Green contributed to a book that I wish that I had had when I was just getting started online.

What’s this book about?

Ten successful online business owners including Connie were asked this question:

“What could have made your business so much
more successful if you had only known or had
only done it sooner?”

Connie’s chapter includes information she has never shared with anyone before this.

The goal with this book is to keep YOU from making the same mistakes that its authors all made.

We had the learn the hard way; you don’t have to!

Whether you’re a beginner who needs to get down to basics, or more experienced marketer who has
lost your “mojo”, this book will give you inspiration, practical advice, and a to-do list of ideas to
implement in your business TODAY.

Need to know how earn more money with your business?,

You’ll learn exactly what we wish we would have known when we started out that would have impacted our
productivity and profitability in a huge way.

The authors are Marlon Sanders, Nicole Dean, Dennis Becker, Rachel Rofe, Jane Mark, Willie Crawford, Reed Floren, Dr.Mani Sivasubramanian, Tahir Shah, Susanne Myers and Connie.

My two buddies here from 1KADay and Unlimited Beauty and Radiance are Rachel Rofe and Dennis Becker

Rachel Rofe

Dennis Becker

Connie Ragen Green, Rachel Rofe and Dennis Becker are doing a “best seller” launch today.

What that means is that everyone who decides to buy this new book today in either paperback
or Kindle will get several awesome bonuses. I just bought a copy to get these bonuses for myself.

*** So here’s what you need to do… ***

1) Go check out the book and see if it’s something you’re interested in.

You’ll find links to both the paperback and the Kindle version here:

http://budurl.com/36things

2) If you want to spend $25 and get free shipping, take a look at Connie’s other books at http://budurl.com/CRGonAmazon

3) During the checkout process save your receipt number

4) Go to the sales bonus reward page:
and enter your name, email and Amazon receipt number

5) That will trigger an email with your bonus download link.

6) Grab and enjoy your bonuses. (You’ll get an email with your bonus download link – so be sure to check
your spam filter and use an email you actually use!)

7) And then: don’t sit on your butt this information — get out there and DO it!

If you’d like, please leave YOUR review of the book. It’s great exposure for you and the authors would really appreciate it!

Rightsleeve Delivers Promotional Design Excellence

Promotional Design and Branding are a key part of any marketing strategy. Who you are and what you do can be expressed by your visual identity and how you brand yourself. It can also be supported by all of your communications channels around your brand as well as by good promotional design with Rightsleeve.

No more are we left to put our brand on promotional pieces and other advertising and marketing giveaways designed in mass by factories in overseas locales. We now have promotional design, the social media channels and YouTube as well as online publications in addition to the older print media campaigns of the past.

Today you can design a complete strategy to support your branding using a wide variety of products. One Canadian company has taken this to an art form. Rightsleeve has taken the best in marketing, just in time manufacturing, and an integrated use of technology to save time,money,overhead and deliver value to customers around the world from a Toronto based centre of operations.

Rightsleeve is Double Award Winner

Winner of a Dell Small Business Excellence award in Canada for innovative technology deployment , Rightsleeve manages their whole global operation online from sourcing,design,online catalogues,customer service ,billing as well as and probably of the greatest value employee engagement. They are not just a source for pens and key-chains like some promotional companies.

Rightsleeve Honoured by Michael Dell in Texas

They are a promotional design agency which uses design,promotional products,rich media and technology to improve a company’s marketing results. Different from a number of their competitors but highly effective at delivering results. They were awarded the 2011 Gold Web award at the largest global promotional Products Conference PPAI in Las Vegas.

Award Winners at PPAI Conference 20111 in Las Vegas

If you want a source of promotional material or “swag” to promote your brand Rightsleeve can get it made for you,delivered on time. I discovered Rightsleeve and its CEO Mark Graham myself with swag I got at the social media and marketing conference “MESH”in Toronto several year ago and have been impressed with their depth of branding tools in their toolbox to deploy for you and your brand . You may want to view Mark’s social media presentations at a recent Promotional Products Industry conference. Mark sets the standard in his industry for his sharing of great content.

Not just content to help you promote your brand ,almost all of their own promotion is done online and through social media channels like Facebook.Twitter,You Tube and Linked-In serving Fortune 500 companies,advertising agencies, small business and organizations who want sharp branding and excellence in their promotions.

Rightsleeve Delivers Marketing Results

Technology is certainly a differentiator today in a number of industries. The judicious and careful use of it can produce extraordinary results for your promotions. Smart marketers have to get it working for them to get results they deserve. I am not an affiliate or promoter for these guys, they are just damn good at what they do. I like Rightsleeve and their results for clients. You should too.

I came across Social Media Marketing expert Peter Shankman’s post below on his blog at P.S. and thought it was very worthwhile for any marketer who is having a tough time trying to decide what they will charge for a job. I commend this article to you as well as any of Peter’s books like Customer Service: New Rules for a Social Media World (Que Biz-Tech)

Social Media marketing How to Get Paid What You’re Worth

“by Peter Shankman

2) How much is your time worth? I’m not going to get into my rant of a few months ago as to why free is not the same as being taken advantage of, but I’ll just say this: How much is your time worth? Sit down and figure it out. Come up with your budget, and if you want to find out how much your time is worth, simply divide your budget by the number of hours you want to work. That’s your starting/break-even point. From then, simply figure out how much more you want to make to decide your profit-level. This takes constant re-jiggering, and changes client by client. But it’s a good start. More…. at P.S”

Social Media Marketing Guru Peter Shankman’s Books

Check out all of Peter’s Books

Social Media is a great tool to use

for community involvement and access to a wide variety of people locally and around the world. I came across this example: the 10to20 project from Queens, a large rural municipality on the Atlantic coast of Nova Scotia Canada .

View Larger Map

They are using a social media campaign on Facebook to reinforce the buying of goods in their communities during the holiday season.

Social media spreads the word not ony to the residents of Queens and Nova Scotia but globally. Their mission is kind of simple:

“If everyone in Queens spent 10% of their income here at home, we would pout $20 million into the local economy! We know you aren’t going to spend it all here, but just spend that little bit more. 10cents per dollar makes a huge difference!”

The project is locally based by the South Queens Chamber of Commerce and the North Queens Board of Trade and the Municipality of Queens.

Social Media Tools

They are using Social Media tools such as Facebook and Twitter in this effort to reinforce their message on their website.

Social Media for Communities

Here is a link to a TV interview about buying local with CTV Atlantic’s Live at 5 program.

I want to thank my Facebook friend Monica Howard for bringing this social media tidbit to my attention. You may also want to like them on Facebook or friend on Twitter.