Via Scoop.it – Local Search Marketing Ideas

“Manipulating Google results shouldn’t be something you feel entitled to be able to do. If you want to rank highly in Google, be relevant for the user currently searching. Engage him in social media or email, provide relevant information about what you’re selling, and, generally, be a “good match” for what the user wants.”

Via Scoop.it – Local Search Marketing Ideas

The opinions on how to deal with it vary, but the truth is there are different types of duplicates and …   Nyagoslav is a smart SEO guy worth listening to. This has been sharedon Mike Blumenthal’s blog via @edmontonSEO Darren Shaw
Via www.searchenginepeople.com

Via Scoop.it – Local Search Marketing Ideas

The blog of veteran Hamilton based SEO search engine optimization specialist Jim Rudnick, a specialist with Local and National SEO search programs…
Via www.canuckseo.com

Via Scoop.it – Local Search Marketing Ideas

How to get started in using Google Plus for promoting your business.
Via storify.com

Just a short post on Search Engine Tools from the Ray Edwards Writing Riches seminar here at the historic Davenport Hotel in downtown Spokane,Washington.

Search Engine Optimization done right can give you the opportunity to amplify your message and spread it to a much wider audience. I recently did an article on AboutUs.org on Ezine Articles.com as well as a number of other article directories on the web. The article was on the topic of Search Engine Optimization and specifically a new tool that AboutUs.org had just released.

One other method to amplify your message is by repurposing it in different formats. The example below is from Cinchcast.com

StudioPress Themes for WordPress

One of my favorite down to earth bloggers is Christopher Ross down in New Brunswick on Canada’s east Coast.

I came across this post in my reading this morning and I think it is representative of the kind of excellent SEO, WordPress marketing Tips that Christopher always provides.

“First and foremost, if you’re going to put a list like this together you’d better have an idea of what you’re trying to accomplish with plugins and that’s exactly what I’ve done here. This list isn’t perfect for all website but it’s designed for people who want to market their real world business online.
Let’s take a look at ten plugins I install for every customer and what they do.
1. Askimet
This sweetheart of a plugin comes straight from the makers of WordPress and it’s sole purpose is to get rid of SPAM from your website. The plugin works by checking comments against a database of known spammers and highly suspect patterns, then it either tosses the comment out or passes it to your site for processing.
2. Contact Form 7
What makes a contact form so awesome? Simply that without one, what’s the purpose of your website? Contact Form 7 helps put website owners exactly where they need to be, within easy reach of the people surfing the site.”

For more on this post read it at Christopher Ross Awesome

If you are looking for useful information on marketing and seo Chris has it in spades. I liked this article on trackbacks today as well as his has article on website design tips.

I encourage you to check out his other great content at thisismyurl.com

The Ultimate PPC Management Tool SpeedppcV4

One of the biggest problems for PPC users is the time and manual labour involved in setting up campaigns with thousands of groups and keywords. Internet marketing specialists always use a PPC Management tool to save time and money.

Some are keyword Research tools, some formatters, landing page auto generators or plain and simple automation tools. When I started PPC there were practically no tools available at save a few Excel macros that would help speed up putting “quotes” and [brackets] around my keywords. Others provide miss-spellings and add suffix or prefixes to keywords in order to allow you to test beyond your imagination.

Most of these automation assistants did a specific task but none did a complete job, requiring you to use multiple tools to get your manual work done quicker. That is until a young Australian, named Jay Stockwell introduced Speed PPC to the market in 2007. It was the Swiss army knife of PPC (Pay Per Click) Management tools. From his base on the east coast of Queensland in Brisbane he and marketing partner Allen Gardyne brought a time saving ppc management tool to the market which provided the ability to input keywords,select groupings, place add copy for the ads and do it all and more in mere minutes, for work that was taking many hours to complete.

Speed PPC v4.5 as a PPC Management Tool

The three year old .Net software is Windows-based and has been updated with changes since its inception. As market needs changed it would adapt and now can be used for Google Adwords, Microsoft adCenter and Yahoo campaigns. It also integrated with a number of other newer ppc operators like 7 Search,Ask,Miva and Looksmart . The current Version 4.5 also provides supports for PPV (PayPerView) Networks like LeadImpact/Zango, AdOn and Media Traffic which have grown in the last two years.
A user can also customize the software layouts to other specific needs without new versions being released, just through configuration changes. This feature allows a great deal of flexibility in a rapidly changing environment.

Speed PPC V4.5

I have used the Speed PPC PPC Management Tool for over 2 years and have found it a godsend. You gain great time leverage from it and it allows for rapid deployment in mere minutes. When you are planning campaigns with locations based ads, or product-based ads you will find the collection of over 400 keyword modifier lists such as state,country,city listings. This is located in the Campaign builder module and once these lists are loaded they are available for your use in any campaign. For example if you were looking to place location specific ads for” DUI attorney” in every city of a US, it would be a few keystrokes to add these modifiers.

A PPC Management Tool for Speed and Conversion

Speed PPCV4.5 comes in 4 basic parts. The Campaign Builder is the core which allows you to import keywords,ad groups,ad copy,bid pricing and the url’s both display and actual url combination. It allows for the use of dynamic keywords, based on a seed keyword and a variety of expansion keywords. The second part are Landing Page Templates for your offers that allow for Dynamic Text Insertions which will provide the user what they are looking for, improve your quality score and conversion results. The third part is Affiliate Data Feed Software which allows you to create a dynamic user experience through the use of affiliate supplied database files. With the aid of this software, you’ll be able to use data directly from your affiliate datafeed files to build specific campaigns and create matching landing pages. A fourth module gives you a WordPress Dynamic Keyword Insertion Tool and Landing Page Creator, through PHP, which allows you to use datafeeds on a WordPress blog platform with similar ease. All help lower your bid prices and improve your quality score.

Below find a video on the Speed PPC 4.5 PPC Management Tool.

You never feel left alone with this tool as regular trainings are done as Webinars. In addition here is a library of training tools and over 25 videos that will take you from beginner to Adwords Wizard in short order. It is detailed and step-by-step, holding your hand through each art of planning,building and executing a PPC Campaign. If I were an educator this might be an MBA in Adwords education in a box. It contained all I needed to get a good understanding of the mechanics and fundamentals of PPC Management Tools.

Its time to look for your PPC and PPV breakthrough with Speed PPCV4.5 as your PPC Management Tool

Keyword Research is your best SEO tool

Keyword Research is the basis for a good foundation in both SEO and PPC Management. There is much written on techniques but I would like to deal with some ideas for you that are easily done and will improve your results.

Keyword Research Tips for SEO & PPC

1. Use the free keyword research tools like Google’s free Keyword Tool. Other tools include WordTracker. Google;s Search based Keyword Research tool, Wordstream .
2. Use the Google Wonder Wheel to get derivatives and variations on that keyword   tool.
3. Look at your own keywords and type your competitors name(s) into the tool also. Think laterally and find long-tailed keywords. Start with a large list and pare it down.
4. Ask this question. If your ideal customer was searching for your product or service what might they search under?
5. A useful tool is Google Suggest.  When you type your keyword into the seach box it will also give you a list of other keywords that you can use in your keyword research.

Paid Keyword Research Tools

1. You can also use paid tools for Keyword Research if you wish. I use several well-tested tools. Market Samurai and Keyword Elite 2.0

Remember also doing your research you will also find negative keywords that you can deploy in your PPC campaigns to avoid wasting resources and ad spend. If you are searching for more on this topic I found Lisa Barone’s article at Search Engine Guide on Keyword Research very helpful.

Landing Page Optimization Matters

Its Canada Day here, the celebration of 143 years of Canada’s existence and we celebrated it in the national capital, Ottawa with a visit from Her Majesty Queen Elizabeth II. She reminded us that she has been on the throne for a great deal of the time, saluted us a mature nation, and lauded us on our Gold Medal Hockey win at the Vancouver Olympics.

But what does that have to do with Landing Page Optimization. Well it goes like this. Vancouver is the home town of startup Unbounce, which specializes in Landing Page Creation. The Unbounce folks tell us “that Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.”

Imagine if we could do Landing Page Optimization without having to have developers or webmasters create websites for us before we were aware if the product or service that we wanted to create was going to have a steady customer base. We could bring new ideas to the marketplace much quicker and test various ideas without having to build out full websites. It could also be used to create landing pages for high converting CPA offers that you may have on another site.

Landing Page Optimization

allows you to use and adapt a landing page template which permits you to put up a landing page built on industry best practices. This allow you to initiate a new marketing campaign in minutes, optimized by experts for conversion with absolutely no knowledge of HTML or web design. Grab the logo from your website, insert a product photo, write some sales copy that matches your PPC ads ,if you are using them, and you can be up and running with a minimum of hassle and time. It is like creating a Powerpoint presentation.

Landing Page Optimization Templates

have been designed with conversion in mind using intelligent Call to Action (CTA) placement, bullet lists, video widgets and simple lead capture forms. They just announced an integration with Mail Chimp so you could have auotresponder and landing page done free or use one of their varied monthly plans. MailChimp also offers a free account.

The concept of using a landing page which is optimized for just one thing will improve results compared to using your index page, which has many other distractions on it.

I recommend you also visit Anne Holland‘s WhichTestWon site for a comment on optin box placement. Anne also has a number of results of tests that were done that you can find on Which Test Won. She is a recognized expert at marketing and shares videos,pdf files and pats test results to help you improve your results. A lot of her material is created for corporate and enterprise markets but it is very instructive.

Vancouver is also the home town of Wider Funnel a leader in Marketing Optimisation. Raquel Hirsch and Chris Goward author their blog which also has a lot of useful information on Landing Page Optimization.

Diversification of traffic on the web for your business is important.

No this is not about Jim Cramer of Mad Money on CNBC and his “Are You Diversified” segment but there are parallels to the investing world and the current web world for your business or practice.
The concept of not having all your resources invested in one stock or type of security is a wise one in that it always helps you to answer the question. What happens if things go wrong?

Lets look at where our traffic is coming from for our business. Is it all from Google or Yahoo. Does it come from social network sites like Facebook or Twitter or does it just come directly from our individuals users without a reference via search.

The best methods to ensure your visibility and diversify your traffic is to make sure you have referrals coming from a diversified group of sources . The second is to optimize all of your content similarily wherever it is coming from. According to ComScore in the United States You Tube is the second most popular search engine after Google. Facebook is growing faster than any other social location and across a wider demographic selection. SocialNetworking sites both on computer and mobile sites are the fastest growing category.

Are you using a variety of sites to get your message through and does your central hub site link-out to your presence on the various social networking sites. By using your server logs and analytic software such as Google Analytics you can see where your traffic is coming from. Make sure you are getting your share and make sure you have keyword rich links to support your main site from your social sites.

A few other ideas:

• Social Network Traffic to Retail Grows – We’ve seen the trend for a long time: social networks are sending more and more downstream traffic to retail sites. …

• Get Targeted Website Traffic – If anyone has ever had a problem effectively using search engine optimization (SEO) to increase web site traffic and revenue, you may want to visit.

• DEFCON 17 – So there I was…. No really, I went to DEFCON 17. This is a slight departure from the normal Pulse Review fare, but one I expect you, gentle reader, will still find interesting. DEFCON is a conference held in Las Vegas on a yearly basis …