The Ultimate PPC Management Tool SpeedppcV4

One of the biggest problems for PPC users is the time and manual labour involved in setting up campaigns with thousands of groups and keywords. Internet marketing specialists always use a PPC Management tool to save time and money.

Some are keyword Research tools, some formatters, landing page auto generators or plain and simple automation tools. When I started PPC there were practically no tools available at save a few Excel macros that would help speed up putting “quotes” and [brackets] around my keywords. Others provide miss-spellings and add suffix or prefixes to keywords in order to allow you to test beyond your imagination.

Most of these automation assistants did a specific task but none did a complete job, requiring you to use multiple tools to get your manual work done quicker. That is until a young Australian, named Jay Stockwell introduced Speed PPC to the market in 2007. It was the Swiss army knife of PPC (Pay Per Click) Management tools. From his base on the east coast of Queensland in Brisbane he and marketing partner Allen Gardyne brought a time saving ppc management tool to the market which provided the ability to input keywords,select groupings, place add copy for the ads and do it all and more in mere minutes, for work that was taking many hours to complete.

Speed PPC v4.5 as a PPC Management Tool

The three year old .Net software is Windows-based and has been updated with changes since its inception. As market needs changed it would adapt and now can be used for Google Adwords, Microsoft adCenter and Yahoo campaigns. It also integrated with a number of other newer ppc operators like 7 Search,Ask,Miva and Looksmart . The current Version 4.5 also provides supports for PPV (PayPerView) Networks like LeadImpact/Zango, AdOn and Media Traffic which have grown in the last two years.
A user can also customize the software layouts to other specific needs without new versions being released, just through configuration changes. This feature allows a great deal of flexibility in a rapidly changing environment.

Speed PPC V4.5

I have used the Speed PPC PPC Management Tool for over 2 years and have found it a godsend. You gain great time leverage from it and it allows for rapid deployment in mere minutes. When you are planning campaigns with locations based ads, or product-based ads you will find the collection of over 400 keyword modifier lists such as state,country,city listings. This is located in the Campaign builder module and once these lists are loaded they are available for your use in any campaign. For example if you were looking to place location specific ads for” DUI attorney” in every city of a US, it would be a few keystrokes to add these modifiers.

A PPC Management Tool for Speed and Conversion

Speed PPCV4.5 comes in 4 basic parts. The Campaign Builder is the core which allows you to import keywords,ad groups,ad copy,bid pricing and the url’s both display and actual url combination. It allows for the use of dynamic keywords, based on a seed keyword and a variety of expansion keywords. The second part are Landing Page Templates for your offers that allow for Dynamic Text Insertions which will provide the user what they are looking for, improve your quality score and conversion results. The third part is Affiliate Data Feed Software which allows you to create a dynamic user experience through the use of affiliate supplied database files. With the aid of this software, you’ll be able to use data directly from your affiliate datafeed files to build specific campaigns and create matching landing pages. A fourth module gives you a WordPress Dynamic Keyword Insertion Tool and Landing Page Creator, through PHP, which allows you to use datafeeds on a WordPress blog platform with similar ease. All help lower your bid prices and improve your quality score.

Below find a video on the Speed PPC 4.5 PPC Management Tool.

You never feel left alone with this tool as regular trainings are done as Webinars. In addition here is a library of training tools and over 25 videos that will take you from beginner to Adwords Wizard in short order. It is detailed and step-by-step, holding your hand through each art of planning,building and executing a PPC Campaign. If I were an educator this might be an MBA in Adwords education in a box. It contained all I needed to get a good understanding of the mechanics and fundamentals of PPC Management Tools.

Its time to look for your PPC and PPV breakthrough with Speed PPCV4.5 as your PPC Management Tool

In an earlier post I described remarketing like getting a second kick at the can. In fact it can be a much more creative exercise when you are using PPC. The principle is simple, remarketing allows you to show ads to users who have previously been on your site.

You now have a way to match the right message to the exact people you may have been targeting in the first place but did not complete the desired action.

To make this concept work you tag each page that had a particular service or product on it. So if you were selling golf drivers you would put a tag or a pixel on all the pages on your site that offered golf drivers. This tag would then “cookie” the visitor for a period of time. Then you would create an Adwords campaign to show highly targetted messages for drivers or other golf supplies of your choice to visitors as they browse sites through the Google Display Network.

You may test keyword variables of your choice in a remarketing campaign by defining the audiences you want the ad to display for. See the Google Video below.

The Content Network delivers the ad that is appropriate when the user’s web browser with the tag cookied in visits a site. The variations can also be driven by tagging various parts of your site or shopping cart pages. Different ad variations could be delivered to different users based on a specific set of criteria. You can also retarget buyers who did purchas from you with a complementary product within a fixed period such as 21 days after the initial purchase of “A” show an ad for ‘B”. This is much like adding a different autoresponder message to those who did opt-in but did not purchase, or giving those that visited your opt-in page a second chance.

Brad Geddes of bgTheory , has two excellent detailed guides I can recommend. One is on the bgTheory blog titled Google Adwords Remarketing Campaigns and another on Search Engine Land Everyone Deserves a Second Chance:Using Remarketing to Reach Abandoned Shoppers.

PPC Management requires you to be on top of your game. When you make mistakes you may not achieve the conversion results and end up wasting money.

Here are some ideas to avoid the mistakes

1. Not doing good keyword research. Good keyword research using free tools like Wordtracker, Wordstream or Google’s own Keyword Tool will provide you the right words to target. See what successful and long standing advertisers are doing and emulate their keywords that should be in Line1,Line2, and Line 3 of the ads.

2. Having a slew of keywords,Organize your keywords into ad groups of one per keyword, with the three variations broad,phrase and exact. Have (2) separate ads in each grouping. This will give you the maximum granularity to discover the winners and improve your ads.

3. Lackluster Ads. Write compelling ads that are not about your business or product but about the exact item the searcher is looking for. For example:
{Pilgrim’s Pride Turkeys}
{ Pilgrims Have the Best Birds}
{PilgrimsPride.com}
is an bad example where the ad
{Premium Turkey at Discount Prices}
{Succulent Turkey for Your Family}
{ premiumturkey.com }
would be better as it addresses the solution that the consumer is looking for.

4. Experiment with Variations of the Ad in each ad group with small changes. Perhaps add a? mark at the end of the First Line.

5. Deliver what you promise in the ad by matching it with the copy on the landing page you are sending it to. Make it easy for the consumer to buy from you by providing clear navigation. Do not send them to a general information page when they are looking for a specific item,. When you deliver what you promise your quality score should be optimal, improving your position and lowering your costs while you are meeting the searchers needs.

6. One Campaign for all. Split your campaigns into search campaigns and Content Network Campaigns. They behave differently and reach different targets. Maximize your effectiveness by crafting different messages for each network and testing the results.

7. No Negative Keywords.Use negative words to weed out and refine your campaign to buyers. For example in these examples the word Free, Chicken,Fowl,Pheasant,Recipes,Gravy, or the country of Turkey which might come up may qualify the buyers you want versus general interest.

8. Test,test and Test. Always be Testing your copy,offers, fonts,colors and positioning. Be aware of your conversion metrics. Free tools such as Adwords conversion testing or Google Analytics and Website Optimizer make it relatively easy to use.

These are just a few tips you can use to save you time, money, and give you the best bang for your Adwords dollars. Pay Per Click is a dynamic advertising tool so you cannot afford to stop learning in the world of Pay Per Click marketing.

Avoiding mistakes is the key to better PPC campaign management. I advise you to constantly be aware of your buyers view.and would invite you to continue learning cool tips and better techniques for your Adwords management tasks and constantly be learning about PPC Management Strategies to keep you at the top of your game.

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PPC Loophole Bonus

Please check at PPCLoopholeBonusX for the bonus and review on PPC Loophole and SpeedPPC V4

It will be posted by midnite on December 2, 2009

PPC Loophole Bonus-Speed PPC V4

PPC Loophole-Speed PPC V4

SpeedPPC V4 brings with it lots of new cutting edge features that will lift the game for those who use it. It is the upgrade to Speed PPC V3 which we have reviewed on this blog before.

These advancements include:
Interface

* All the new features mean a shiny new interface, with customizable toolbars and improved data entry fields making it faster and easier to enter your campaign information.
* Work efficiently following a streamlined workflow – through the logically ordered tabs dedicated to each step of the campaign process.
* Manage your campaigns better with the Campaign Explorer, a Windows Explorer-type window that allows you to create, delete, refresh and rename campaign shortcuts and folders to arrange your campaigns in. Create a folder of campaign shortcuts per affiliate program or client.
* Never lose a campaign by accident with our new automatic “save on close” feature
* Save time exporting your SpeedPPC campaigns and set your output to automatically export after building
* Organize your files more efficiently by setting your default file paths that you like to save your keyword lists, ads or campaigns in. Store them all in one folder or save them separately, eg. Expansion lists in one folder, campaigns in another.
* Lots of interface improvements to allow for better workflow and ease of use.

Campaign Building

* Completely rewritten campaign building allows for 300% faster build times.
* Find more customers that are ready to buy by generating even more long tail search terms, combining up to 4 keywords lists. Building on the version 3.0 single and dual core campaign types, you’ll now see “Multi Core” campaigns allowing you to add up to 3 expansion lists that can be mixed with your main seed keywords (4 total keyword lists).
* Target domain-based search queries with added flexibility to the Domain campaign type, giving you the option to set the country codes (eg. Co.uk) and top-level domains that you want to include (eg. .org, .net).
* Enter your seed keywords as normal, with a more streamlined menu to save, clean and delete keywords.
* Decide on the long tail search terms you want to build through the dedicated expansion keyword library (in addition to your expansion keyword viewing box). Enter 1-3 expansion keyword lists and order them for mixing with your seed keyword list in any combination.
* Keyword mixing capabilities have been expanded, enabling you to mix keywords in list order and every variation. Don’t Mix Pair now allows for an additional expansion list that you can reference with SpeedPPC tokens for greater targeting ability. An additional mix type has been added called “Mix & Pair” allowing you to mix 2 keyword lists, while matching with another list to get the best of both worlds.
* Cut your campaign costs by adding negative keywords through the dedicated negative keywords output for Google AdWords, with the ability to specify negative match types.
* Improve the quality of your traffic by using the dedicated negative keyword match types with campaign and ad group level options (AdWords Editor only).
* In addition to the traditional MSN bid fields, MSN adCenter Desktop now has a dedicated section for keyword bids to match the new dedicated output file.
* A dedicated output has now been added for Content Network campaigns, based on both keywords and image ads.
* Custom output fields have been consolidated on the bids tab so they can be easily referenced in the one place. Simply choose your custom search engine, then enter your bids, etc.
* Dedicated functionality for Content Network advertisers, giving you the power to create ad groups intuitively on keyword themes and target ads at each themed ad group.
* Enjoy more flexibility in your ad group creation with expanded grouping choices including:
* Creating ad groups based on 1-3 expansion lists
* Segmenting ad groups based on keyword themes. Just feed in a list of keywords and it will instantly auto-theme them for you.
* Create multiple keyword ad groups, under the same campaign
* Get a visual on all your auto-generated ad groups with the new Ad Group Builder, allowing you to view all the targeted ad groups created and the keywords in each.
* Make quick re-arrangements using the “drag and drop” feature to drag keywords from one ad group and drop them into other ad groups.
* Quick options to add and remove ad groups from the Ad Group viewing window.
* Easily change your ad grouping and re-build your ad groups at the press of a button.

Image Ads

* Expand your reach on the Content Network with SpeedPPC’s brand new Image Ad feature
* Save time setting up your text ads by storing and retrieving complete sets of ads under both Standard and Advanced Ad builders
* The URL separator for your ads has been handily relocated to the standard ads tab, so you can control how the keywords in your ad URLs are best displayed for maximum click throughs
* Need a fresh slate? Start from fresh and clear all your ads with the click of a button.

Landing Pages and URLs

* Improve your tracking by building unique keyword URLs in the new dedicated landing page tab
* Click a button and SpeedPPC will check your URL is valid, so there are no nasty surprises after you launch your campaign.
* Improve your quality score and let SpeedPPC check your landing page for keyword relevancy before launching your campaigns.
* Improved landing page software to allow for updating existing databases by adding new records, deleting old records, or completely overwriting.

Dynamic Insertion Tokens

* We’ve added new token functionality to SpeedPPC’s unique set of dynamic insertion variables:
* Insert more relevant keywords into your ads and landing pages with additional tokens {expansion2} and {expansion3} for multiple expansion lists.
* Tracking ID tokens can be set uniquely for each match type of a keyword – track your keywords plus the match types that are performing best.
* Set two new tracking ID tokens to generate uniquely for each ad and/or ad group for even more tracking capability.

Improved Outputs

* A new dedicated output tab has now been set aside for faster uploading into Bing/MSN using the free adCenter Desktop tool.
* Quickly check your Google AdWords output prior to importing into AdWords Editor, with new headings for easy reference on each data field.
* 2 new dedicated outputs have been added for Google AdWords, streamlining your ability to upload image ad campaigns on the Content Network.
* Get a headstart on your own dynamic landing page template with an output added for simple landing page code. Use the quick copy function to insert the exact codes to dynamically generate the triggered keywords into your landing page content.
* Use the new Output toolbar to quickly build your campaigns, export multiple search engine files at once (in Excel and CSV), and open the output folder to view all your output files at once.

Speed PPC V4

Discover also the new WordPress Plugin to allow for dynamic linking using the Speed PPC patent pending tokens.

SEO is essentially a constantly evolving study of what factors the search engines take into account when they ‘rank’ you in their natural search listings. ‘Natural’ search listings are the main lists of results that come up when you search for something. They’re in addition to the PPC lists. The PPC (paid) entries tend to feature at the top and right side of the page. All the others are ‘naturally’ listed from the Search Engine’s index. Search Engines use algorithms to determine a website’s relevancy and importance. This is how they decide on which order to place them in.

Naturally our target is the top of the first page! We’re unlikely to get noticed if we’re number 8 on the tenth page! We can’t know for sure about all the criteria Google and the like use to rank us. They keep it a closely guarded secret!

Because of this, much technical expertise has developed around the subject. On the one side you have SE’s like Google deliberately filing technology patents in many different areas. This makes determining their ratings methods more complex. Then to challenge that on the other hand is a growing SEO (optimisation) sector. Optimisation specialists test, quantify and evaluate a myriad of indicators that affect a site’s ratings.

Both ‘off page’ and ‘on page’ optimisation is dealt with. There are also ‘off-web’ factors such as demographic and geographic information – but we have no control over this area. (We will cover off page optimisation in a separate article.)

Search Engine Optimisation ‘On-Page’

On-Page SEO is all about changes you can make directly to a site to make it more Search Engine ‘friendly’. It involves ‘correctly’ configuring your website. For example: Internal-linking, using H1 & H2 header tags, seeding keywords at the correct density (and in appropriate places,) and to some lesser degree, using meta-tags.

That might sound like gobbledy-gook, but don’t be alarmed! Actually, though on page work is straightforward it probably accounts for little. In fact, it is widely believed that it has very little effect at all anymore. Search Engines used to credit on page factors in the past. That’s not how it is now though.

If a site has a lot of in-bound back-links though, on-page factors can still be beneficial. If that’s the case, internal linking and a certain amount of on-page fine-tuning can reap rewards.

A Few Handy Pointers… Don’t try hugely listed phrases and keywords in your early attempts at Search Engine Optimisation. For instance, if you typed into a Search Engine the term Car insurance, seventy million results would be listed for the UK alone. That’s a huge number to pitch yourself against.

But… When car insurance is prefixed with ‘Southampton’, it becomes a less intolerable three hundred thousand. (Only useful of course if these words describe my business.) This still seems quite a large amount, but it’s actually not in search terms.

I would have a far better chance of getting ranked for that phrase quickly than I would for just ‘car insurance’. In actual fact, it takes very deep pockets to get a premier listing for a term like ‘car insurance’. I’d be up against massive multi-nationals! Which is really not a good idea.

It’s far better to choose phrases that are more specific to our offering. In SEO terms, they’re referred to as Long Tail Searches, as they include several relevant words. It depends on your competition, but long-tail searches can be up to 6 or 7 words. They’re usually around three or four.

We like to start Search Engine Optimisation using terms that yield less than 500K. However, if the websites at the top of the listings aren’t well optimised, we may stretch to a higher count. We’ll automatically move up the ratings for the more popular search terms as we gain more back-links. Assuming everything goes to plan, we’ll hit the popular phrases in three to twelve months. This is a nicely targeted approach. We’re looking for people who want to buy, so we use terms with a commercial intention!

Back Links should be shared between several web pages on your site and not just restricted to the Homepage. We call this ‘deep-linking’ – and Google in particular likes this. Try back-linking product group pages. They very frequently link up to a range of sub-pages, so driving appropriate terms to them can be very worthwhile. Thus – don’t restrict the back links to just one page. The managing and listing of individual sub-pages is receiving growing attention from the major Search Engines.

I look forward to more of your comments on this blog, pro or con, not spammy and welcome the conversation that will follow. I am using Comment Luv and Top Commenters to encourage you to express yourself on Internet Marketing, PPC Management, Search Engine Optimization for us North American Folks. For those of you across the pond you call it Search Engine Optimisation. Let us know your thoughts on SEO. PPC and PPC Management as well as Article Marketing and Affiliate Marketing. Lets have a party in the comments, this is a Do Follow Blog.

Sometimes this can lead to a bit of spam, but moderation is not a difficult task. If you have any worries about security I would direct you to this post by
Christopher Ross Help My WordPress Was Hacked Now What

No surprise to me about the latest Google slap on Adwords sites. The issue is improved user experience as it usually is from Google. If your QS is bad and you do not add immediate value to the reader more than just a flog with affiliate links, it comes to reason that you will not be rewarded. But enough of my comments. I have attached links below from several people in the know that I follow on anything PPC or Google and they have much more wisdom than I.

Here is a link to Perry Marshall’s comments on his blog.. Perry Marshall is the author of The Definitive Guide to Adwords which he co-authored with Bryan Todd.

Definitive Gauide To Adwords

Perry quotes from Dr Glenn Livingston who besides being one of the true scientists on response and Pay Per Click
Advertising is also President of Rocket Clicks.com

Glenn Livingston PhD.

Glenn and his wife Sharon are both behavioural scientists and are well worth getting to know or follow.Indeed they provide a plethora of valuable free content for their followers Free Adwords Training

Alex Goad of NetFrontier Marketing (GoogleConquest and many others) went further than Perry’s post did, although Perry’s comments are very important reading. He did a live interview with Glenn and posted it, with other information, on his blog at Glenn Livingston Interview with Alex Goad.

I would be interested in your comments on this issue if it has affected your PayPerClick affiliiate sales.

Starts: Midnight, Monday 22 June 2009 EST
Ends: Midnight, Thursday 25 June 2009 EST

Over at SpeedPPC, they’re celebrating the end of their Aussie financial year with a massive sale for 3 days only.

With a huge

40% discount on their top-of-the-line package SpeedPPC Affiliate Pro

, you’ll save almost $200 off the normal price. You can use your savings to kick off your PPC campaigns or splurge it…

To sweeten the deal even more, the first 50 people will get hold of a new bonus that’s being offered for the very first time - SpeedPPC’s WordPress Dynamic Landing Page plug-in.

This exclusive plug-in enables you to dynamically target your WordPress landing pages using various page templates. You can also perfect your targeting using multiple dynamic values in your URL and page content – all this with just a single installation of WordPress!

Whether you’re affiliate marketing or not, you can dominate the market with the SpeedPPC Affiliate Pro suite that includes the incredible SpeedPPC campaign builder, the Affiliate Datafeed Software, and added extras to get you launching high quality PPC campaigns within minutes.

If you’re struggling with any of these, then check SpeedPPC out now:

- High costs blocking your profits?
- Too much time wasted on setting up campaigns?
- Click through rates too low?
- Conversions too few and far between?
- Quality score choking your ad impressions?
- Minimum bids set too high?
- Tracking profitable keywords virtually impossible?

You’re automatically protected with a 30-day money back guarantee, so you can try SpeedPPC with your own campaigns at no risk whatsoever.

Get it now before the 40% off sale ends at midnight, Thursday 25 June EST.

Maximize Your Quality Score, Conversions with Speed PPC

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>Pay Per Click Management Techniques

There are some very common mistakes people make when implementing their Google AdWords campaign management strategies. More than 90% of AdWords campaigns and their Pay Per Click Management is the most effective (in terms of reaching the target market or cost) manner. However, these campaigns can be turned around and begin to produce better results with as little as an hour of work! The potential savings can be enormous , and the increased profitability even more so. Read on to learn more about making the most of your Google AdWords campaigns.
The most common mistake made by businesses in Google AdWords campaign management is failing to properly organize their campaign before implementation. Poorly written ads and ill-conceived keyword choices can sink your Google campaigns before they even begin! If properly organized from the get-go, your campaign will start getting results much quicker and will be easier to adjust as you go on; this can make a huge difference to your ROI .
Ideally, you could have the perfect ad ready for any possible keyword typed in. However, we do not live in a perfect world and if there are 5,000 possible keywords or key phrases which could lead potential customers to you, that means you would have to write 5,000 different ads.

Of course, this would take far too much time. Instead, the usual practice is to use a single ad for a whole group of similar keywords. These groups of keywords and single advertisement are called an ad group. A campaign can include any number of these ad groups.
You can run as many campaigns as you like from a single Google account. You may have a variety of different products and services to sell, with each having its own set of ad groups and campaigns which direct traffic to a different site.
How you divide your efforts into separate ad campaigns is a matter of personal choice. However, when it comes to creating ad groups, there is definitely a right way and a wrong way to go about things.
The majority of newcomers to AdWords will create campaigns which look a bit like this:
Jones Telecommunications
Robust Solutions for
All Your Voice Mail Needs
www.jonestelecom.com

auto attendant
business telephone systems
call management systems
voice mail
voice mail equipment
voice mail service voice mail systems

Their ads will send all visitors to their home page, where there will be links to “Services,” “Equipment,” “Q&A,” “About Us,” “Contact Us,” etc. What’s wrong with this kind of Google AdWords campaign management?

The problem here is that there are too many different types of keywords all grouped with the same ad here. Each of those keywords given above should be in its own group. What?s more each of these should be grouped along with several other similar keywords and key phrases.
What we see here is an ad which doesn?t match up with the keywords as well as it could, since there are several different kinds of keywords grouped together here.
Simply using the name of your business as the headline of your AdWords ad is not going to be terribly effective. You?ll have a lower CTR (click through rate), meaning this ad is going to cost you more money for less results.
What Jones Telecommunications has done here is to make an ad about themselves, rather than about the customer and their needs. Your ads should be consumer focused.
People are not going to be searching for ?Jones Telecom?, at least not often. What they will be doing searches for is the product or service they want; ?voice mail service?, for example. These people should be directed to a web page which covers this topic. Similarly, someone looking for broadband service should be taken to a corresponding page, not the home page. Never make your prospective customers do the work – show them what they are looking for; it is that simple.
You?ll have a much easier time of this if you organize your campaigns correctly from the ground up. You should begin by organizing your keywords using Wordtracker (http://www.wordtracker.info) or Keyword Research Plus What you?ll end up with will be something like this:

Voice Mail Services
voice mail provider
voice mail service
voice mail service provider
voice mail services

Voice Mail System
voice mail systems
voice mail systems for realtors
telemarketing and voice mail systems
phone systems voice mail
home office voice mail systems
home office telephone voice mail systems

Auto Attendant
answering attendant auto system
auto attendant voice mail services
auto attendant
auto attendant phone system
auto attendant software
auto attendant system
auto attendant voice mail
phone auto attendant

Now, before you go about writing AdWords ads for all of these keywords, you will want to think about negative keywords. What are these? I will explain in a minute ; first, here is a list of different keywords related to ?Voice Mail Software?.
voice mail software
voice mail business software
voice mail software for panasonic
voice mail broadcasting software
voice mail business software
multiple voice mail software
mac voice mail software
multi-line voice mail system software vru
norstar voice mail software
software to record voice mail
free voice mail software

You may want to take out key phrases including the word ?free?, unless you genuinely have something to offer for free. Jones Telecom may also not offer voice broadcasting service or any software for MacOS. Take these keywords and place a minus sign in front, which makes them negative keywords. You should be left with a list like this:

voice mail software
voice mail business software
voice mail software for panasonic
voice mail business software
multiple voice mail software
multi-line voice mail system software vru
norstar voice mail software
software to record voice mail

Negative Keywords:

free
mac
macintosh
broadcast
broadcasting

When organizing a Google AdWords campaign, each keyword list will become a different group with its own ad or set of ads.

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