I was struck by the new way music is being presented on the Web and the new model of distribution. This young woman’s work is innovative in the visual sense as well as the instruments and aural enjoyment.

"Saviour" Music Video

Lights is a Toronto-based musician who has a wonderful sound and is also one savvy Web 2.0 marketer who engages and interacts with her fans in person as well as on the Web. She uses a full arsenal of Web 2.0 tools to reinforce her brand. While she may appeal to a younger demographic she has a wide range of talents; songwriter,designer,animator and musician. I predict she will be one of the great crossover artists from techno-pop to pop to easy listening.

She doesn’t rely on a whole group of handlers and intermediaries like some musicians have done and ceates the web work herself. A talented artist she expresses herself directly and personally to her fans via her community, her blog and YouTube Channel. She uses the interactivity of a Web 2.0 property to the fullest as a brand and is one savvy marketer.She has a refreshing view on her music on her about me page on My
Space. “. When I write songs I think about how my music makes people feel, and I hope that when it goes into your ears you feel happy. Not sexy happy but apple pie happy. If I’m sad then the last thing I want is to be made even more sad by music”. Lights real name is Lights Poxleitner an is a 22 year old Toronto resident.

Her sense of give back is also very apparent in her support and song for Toronto based charity, Skate4Cancer where she recorded a song for them “Year of the Cure”.

Pure enjoyment.

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Every now again you get the real feel for the marketing community when you run across people who have done well by the market and want to give back. Frank Kern is one of those guys

Frank Kern, Rob Metras

At the Big Seminar in Atlanta Frank spoke and offered his Mass Control Product from the back of the room. All of Frank’s proceeds were donated to a charity in San Diego/La Jolla. This is a guy who gives back, and doesn’t crow too much about it. Like any marketer Frank cannot fail to make a pitch no matter how sophisticated it is.

In this case he is back at it again. This time he has a post on his MassControl Site Mass Control: Strange Phone Call- Need Your Help

He is raising money this time for the Clinton Foundation and I quote from the post:” See, the purpose of the dinner is to raise money for the Clinton Foundation, which helps with AIDS research, education, and other humanitarian things.

I made a personal donation today and I figured it would be cool to raise even more money by making a special offer and donating 100% of the proceeds to the foundation.

Keep in mind, this isn’t about politics -

it’s about helping others.

(I can’t stand politics and have no interest in discussing “political topics”).

With that said, here’s how I’d like to work together to help other people:

1. First, this is limited to FIFTY PEOPLE ONLY

2. You get Mass Control 2.0 (which is currently off the market).

3. You get the recordings of the 2008 SOLD OUT Mass Control *Live* Workshop.

4. You get the recordings of the SOLD OUT 2009 Mass Control *Live* Workshop, complete with the Evil Dr. Mike attack and Brittney Spears impersonator footage.

5. Every penny of your purchase goes to the Clinton Foundation which helps support AIDS research, helps support solutions to climate change, education, and others. (You’re essentially helping others today, which is always a cool thing to do.)

6. Everyone who takes advantage of this gets access to a private one-on-one phone consultation with me.

To take advantage of the offer, go here: MassControl Deal ”

If you are used to him, it would come as no surprise to sum it up like this” Buy My Sh*t ”

This time if you do, and it is certainly valuable, you will be helping others while helping yourself. Not a bad deal !

A billion people don’t have access to safe water. It’s hard to imagine what that looks like, so here we’d like to tell you about a few special projects and individuals that make the numbers real. Charity Water.Org Projects. It is amazing in our times that so many people have this basic need. Some are getting assistance in their need through these projects but there any many that have yet to helped. Watch the video below and hear Scott Harrison talk about Charity Water.

Twitter users around the world are joining forces to assist in this effort to make a difference on February 12th. In my area the Toronto Twestival is coming together. If you want to get involved check the Twestival page for events in your corner of the globe. This is wonderul use of social media for the common good.

Here is another video by a popular net contributor Justine Ezarik @iJustine who is involved in the Los Angeles Twestival. In true Web 2.0 form she is asking for people to post a video response to her and others via You Tube. Justine is one of the ultimate promoters and can be found at her blog TastyBlogSnack-IJustine

If you cannot attend a Twestival event but you want to help Donate and join the social media and marketing community in the quest for clean drinking water. I think we can all spare a drink.