Rightsleeve Delivers Promotional Design Excellence
Promotional Design and Branding are a key part of any marketing strategy. Who you are and what you do can be expressed by your visual identity and how you brand yourself. It can also be supported by all of your communications channels around your brand as well as by good promotional design with Rightsleeve.
No more are we left to put our brand on promotional pieces and other advertising and marketing giveaways designed in mass by factories in overseas locales. We now have promotional design, the social media channels and YouTube as well as online publications in addition to the older print media campaigns of the past.
Today you can design a complete strategy to support your branding using a wide variety of products. One Canadian company has taken this to an art form. Rightsleeve has taken the best in marketing, just in time manufacturing, and an integrated use of technology to save time,money,overhead and deliver value to customers around the world from a Toronto based centre of operations.
Rightsleeve is Double Award Winner
Winner of a Dell Small Business Excellence award in Canada for innovative technology deployment , Rightsleeve manages their whole global operation online from sourcing,design,online catalogues,customer service ,billing as well as and probably of the greatest value employee engagement. They are not just a source for pens and key-chains like some promotional companies.
Rightsleeve Honoured by Michael Dell in Texas
They are a promotional design agency which uses design,promotional products,rich media and technology to improve a company’s marketing results. Different from a number of their competitors but highly effective at delivering results. They were awarded the 2011 Gold Web award at the largest global promotional Products Conference PPAI in Las Vegas.
Award Winners at PPAI Conference 20111 in Las Vegas
If you want a source of promotional material or “swag” to promote your brand Rightsleeve can get it made for you,delivered on time. I discovered Rightsleeve and its CEO Mark Graham myself with swag I got at the social media and marketing conference “MESH”in Toronto several year ago and have been impressed with their depth of branding tools in their toolbox to deploy for you and your brand . You may want to view Mark’s social media presentations at a recent Promotional Products Industry conference. Mark sets the standard in his industry for his sharing of great content.
Not just content to help you promote your brand ,almost all of their own promotion is done online and through social media channels like Facebook.Twitter,You Tube and Linked-In serving Fortune 500 companies,advertising agencies, small business and organizations who want sharp branding and excellence in their promotions.
Rightsleeve Delivers Marketing Results
Technology is certainly a differentiator today in a number of industries. The judicious and careful use of it can produce extraordinary results for your promotions. Smart marketers have to get it working for them to get results they deserve. I am not an affiliate or promoter for these guys, they are just damn good at what they do. I like Rightsleeve and their results for clients. You should too.
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Trust Agents Review
I have just finished reading Trust Agents by Chris Brogan and Julien Smith for the second time. This the hardcover version although a paperback edition of Trust Agents has just been released.
Trust Agents are also Smart Marketers
Knowing both of the authors of Trust Agents , Julien Smith and Chris Brogan from listening to them on Media Hacks-part of the Six Pixels of Separation Podcast I enjoyed their storytelling. The message is universal throughout Trust Agents. Give more than you receive and you will benefit in untold ways.
Chris Brogan is a consummate blogger at Chris Brogan.com and is always providing valuable content that one thinks of him at top of mind when you think of a modern marketer. The written dialogue between the two authors and their observations of each other are unique and give you a good view into their personalities. They both are “what you see is what you get kinda guys” who entertain as well as educate.
Trust Agents Is Timeless
Even though I have a couple of decades on them I enjoyed their repetition of what works in the business world, from the perspective of timelessness. I am always interested in Trust and Social Media and its application by those that are trusted. Trust Agents is a good read for any one who enjoys relationship marketing and marketing in general.
I also have written a review on Amazon on this book.
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A lot of marketers leave money on the table and do not use their real estate to maximum advantage.
1. Are you presenting your offer and value proposition clearly. Do not have more than one offer at a time on your landing age. A confused mind does not buy.
2. Is your site navigation geared to the buyer in a way that tells them what’s in it for me? Make sure your copy is geared to the marketing persona(s) that is (are) reading it and that you understand the benefits and solutions that your product provides. It does not matter how pretty your site is, it matters only if it converts. Different types of buyers react differently. Some buyers are looking for reviews or social proof, others
3. Use the data your analytics provides to give you the insights on what works and receives the most interest by your readers and then optimize that area before all other things. Understand it is not what you think, but what your readers think and do and make sure your sales process is driven by data not hunches. Today it is so easy to get great insights for free.
4. Be open to testing your offers and their components on an ongoing basis. This will allow you to boost your revenue and improve your customers experience. Model proven winners and ideas from companies like Amazon who have it down to a science. Don’t reinvent the wheel but let the customers ideas drive the car. Here is a little tool assistance from conversion expert Bryan Eisenberg
5. Use your thank you page for two purposes. One thank them for their business and trust and two place complimentary ads for your other products or products that you are an affiliate for. This can boost revenue and you can switch out offers to test and optimize.
6. Do not forget to provide crystal clear instructions to your buyer if you are selling digital products and hold their hand, tell them what to do next, making it simple for them to buy, and receive your product. Always obtain their correct email address and make sure they confirm it as a means of the product delivery. Communicate directly with them highlighting the benefits they will get with your product. Do not let them go without giving them a special extra bonus that they were not expecting a day or two after they have bought. Continue the conversation with buyers with more content in your autoresponder. This will cut your refunds down and give the buyer more chance to get to know,like and trust you.
7. If you are selling a physical product such as a DVD or Book include a postcard in it where you make another offer and or tell them about an extra bonus such as a free forum membership in your forum or customer community. This can promote customer intimacy and provide you more market research for what your next product will be.
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One of the most important things you can do online is engage in some sort of scan for online reputation management. If you do not it is amazing what some dirtbags and douchebags can try to do to you.
So what do I mean by reputation management. Simply put it is keeping track across the web on an ongoing basis of things that are being said,written or referred to in others posts that mention you or your brand. . With the rise of the ability for anyone to post content it is possible for someone with an axe to grind to place an item higher in the SERP’s than yours that makes you look bad. Politicians and businesses have to also have a bit of a thick skin because overresponse sometimes gives more publicity to the inaccurate or opinion comments than they deserve. One has to respond factually where appropriate, when untrue allegations are made. As your business reputation is built on” know, like and trust” you have to project and reflect on what is being said.
One method is to post content not in rebuttal to the slagging you may be taking by unhappy readers,contrarian opinions or just malicious comment but to highlight what you believe are your strongest reputation factors, including posts by others who are your supporters and fans. You will often be surprised pleasantly from quarters that you might not expect in coming to your aid.
One tool that you can use to scan constantly are Google Alerts. You set up the alert whenever your name, brand or business appears in a search listing and you will get a message from Google automatically, on a schedule that you select, reporting on the keywords your alert query is based on and outlining the link and content.
I use Socialmention.com to do a scan also.Social Mention aggregates data from the web and a variety of social media sites and allows you to set up alerts as well as post a widget on your site when your terms appear.. Another site is MonitorThis,which allows you to search over 23 engines for items. Google Blogs allows for searching on blogs and another site called LookupPage allows you to setup a profile page of your own for your business or self.
For your info there is a good article by Alyssa Gregory on Sitepoint.com outlining more tools.
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I have been fortunate in learning email marketing from some top marketers such as Jimmy D Brown, Marlon Sanders Jeanette Cates,Ray Edwards,Armand Morin and Connie Ragen Green and following the blogs of hyper communicators such as Chris Brogan, Danny Brown, and Guy Kawasaki.
The one element that I have discovered as common to all of them is the concept of building an ongoing relationship. You can also see it as continuing the conversation. Some use their blogs to communicate and some use both the blogs and email marketing. Few keep the comunication lines open by doing only one thing. Some have an email sending out the posts as they are published.
Small business operators and professional practices often have monthly newsletters to keep the contact up. This is a good idea but can be missed or thought of as out of sight, out of mind. Regular communication with your clients can best be accomplished by mailing on a much regular basis. This need not be cumbersome but can be made simple by using a series of messages that go out on specified dates after the initial visit or contact. You should build a series of messages initially and then add broadcast messages once or twice a week. This can be sequenced to operate so that the messages are mailed on a schedule that you have planned out. For example in the first week you may want to write every other day and then decrease the frequency to every third day and so on. You can also determine what time of the day it is mailed.
Using an email service or autoresponder automates this and gives you valuable information on what your recipients do with the message. For example, do they open it, is the address accurate, do they click on a link in your mail . I use Aweber and have found the service to have a very high deliverability rate. Part of this is due to having used permission-based opt-ins that are confirmed by the recipient initially. All recipients under this system have the right to opt-out of your mailings if they wish at any time under the provisions of the CANSPAM rules.
Plan your schedule and write up a series of messages in your autoresponder and load them into your autoresponder. The service will then send out your messages and you will not need to do this manually. Just set it and forget it. Your initial messages should start by thanking them for their signup and then follow up with valuable content. You should not be trying to put an offer in every email but rather allowing to let them get to know you or your business. You may talk about issues of general interest in your market and then check your open rates to determine which messages are opened the most and revise those that are being ignored. You can test different subject lines. You could use a message to your list that you build up in order to ask them questions or give them free surprises. Example could include such items as an e-course , PDF Report or an ebook on topics that you are being asked every day by new clients and the public at large.
These are just a few ideas on how to mail early and often to grow your business or practice and build a good foundation of trust.
Autoresponder Writing Secrets And Series Writing Software.
Million-Dollar Producing Copywriter Ray Edwards Shows You How To Write Winning Autoresponder Series Like The Experts With This Instructional Manual And Email Series Writing Software. Up To 10% Conversion!
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