I was struck by the new way music is being presented on the Web and the new model of distribution. This young woman’s work is innovative in the visual sense as well as the instruments and aural enjoyment.
Lights is a Toronto-based musician who has a wonderful sound and is also one savvy Web 2.0 marketer who engages and interacts with her fans in person as well as on the Web. She uses a full arsenal of Web 2.0 tools to reinforce her brand. While she may appeal to a younger demographic she has a wide range of talents; songwriter,designer,animator and musician. I predict she will be one of the great crossover artists from techno-pop to pop to easy listening.
She doesn’t rely on a whole group of handlers and intermediaries like some musicians have done and ceates the web work herself. A talented artist she expresses herself directly and personally to her fans via her community, her blog and YouTube Channel. She uses the interactivity of a Web 2.0 property to the fullest as a brand and is one savvy marketer.She has a refreshing view on her music on her about me page on My
Space. “. When I write songs I think about how my music makes people feel, and I hope that when it goes into your ears you feel happy. Not sexy happy but apple pie happy. If I’m sad then the last thing I want is to be made even more sad by music”. Lights real name is Lights Poxleitner an is a 22 year old Toronto resident.
Her sense of give back is also very apparent in her support and song for Toronto based charity, Skate4Cancer where she recorded a song for them “Year of the Cure”.
Pure enjoyment.
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I was interviewed by Connie Green last Thursday about my experiences with PodcastSecrets. Our call went for about an hour and is posted below for you to listen to.
The replay is at http://instantTeleseminar.com/?eventid=6819213 and the direct link is http://budurl.com/pcpodcast
The noise you can here in the background is a brisk wind. If you want to know more about Podcast Secrets and the Preview Call you can go here:
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Podcast Secrets 2009 will start on April 22, 2009. i was a student in 2008 and was a finalist in the Podcast Secrets Contest for beginners. That was a great challenge for me, and I know you would benefit from the program if you wish to improve your skills and monetize your podcasts. I hope you will all be on the Preview Call on April 2009. Here is what you will find:
In just two hours, Alex and Paul promise to teach you:
* Exactly 8 reasons why Podcasting brings them, and can bring you, a critical business (and profit) advantage.
* 7 secrets to producing profitable Podcasting content in the fastest possible time.
* 9 marketing channels for the Podcasters … and how to leverage each one.
* The 6-Step Podcast Monetization Roadmap
* How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action.
* At least 5 things, you can implement today that will integrate your Podcast content into your business structure … and how to see results almost instantly.
* 7 steps to getting your Podcast audience to take the very actions you want them to take.
Here is a short video from Podcast Secrets:
Sign up for the preview call by visiting Podcast Secrets Call
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