Article Marketing Works

In order to be considered as an expert on something you must seen as someone who is by using article marketing.

Write appropriate and knowledgeable articles demonstrating that knowledge. The articles need to be factual and show that you have a well rounded education on the subject. Once readers have understood your articles and enjoy them then they will look for other marketing articles from you.

Articles used for marketing need to be able to connect with the reader. The articles need to be well written and describe the product or service or idea so that the reader feels it is a truthful and informative story. Leave the door open at the end for the reader to have the opportunity to contact you for more information. Have your article flow into this area at the end which is commonly called a resource box on an article or the last sentence of your blog post.

You also want your internet article marketing online advertising to be reflected in your offline advertising. Your business cards, stationary and any give away items should refer people to your online campaign. If you have signs on your vehicle or a vehicle paint job it also needs to refer to your online marketing campaign. If people remember your key phrase and you have written it effectively the internet marketing search engines will find your marketing articles when people go online to look for you. Article marketing generates exposure.

One way to connect with the readers is to tell them what they want to know. Find the questions they ask the most on the subject by doing research on Google, Bing ,Yahoo Answers and forums on the subject of interest. Do not beat around the bush and act conspicuous. Just give them the details that will give the best knowledge for their decision. For instance, if you sell solar equipment, then you should give them precise estimates as to how much it will cost and how much it will save in the long run before talking about your product. Encourage them to take the next step and contact you via email or telephone and then qualify them based on their interest. Listen first, talk second.

Once you have made up an education campaign with the use of online articles, you will need to attract as much traffic as possible. An easy way to do this is to use keywords in the title of the article, and include them naturally throughout the article that related directly to your business. This way, when people use popular search engines, your products and articles will come up on their search results.

Picking a subject that you are extremely familiar with and advertising it properly online can allow you to gain popularity within your field. For example, if you want to advertise cameras then you could have all of the history and information of the manufactures and brands readily available to your readers.

Article Marketing Summarized

1. Define your niche
2. Present yourself as the expert via article marketing
3. Make it easy for people and search engines to find you on the web
4. Make sure your keywords and phrases are consistent and plentiful
5. Link out and gain links from other websites in your topic area.

Let me invite you to read other articles on this blog about article marketing to assist you with your marketing skills and offer you ideas and techniques to improve your results.

A campaign that employs article marketing seo tactics is sure to get more links, more exposure and boost your rankings in the search engines

One of the best ideas for content creators is to not reinvent everything but to repurpose your content.

Do it once and use it many times.

If you are writing articles on a subject of interest to your readers it is a good idea to take those articles and spin them into a Special Report or a giveway for your readers as a bonus when they visit your site, or opt-in to it if they don not know you already.

This allows you to show more people the items that they want in different ways and make your content creation deliver for you again and again.
For example you may deliver a teleseminar or webinar on a particular subject of interest. You can take the recording and have it transcribed. Once it is transcribed you have a variety of options. Bundle several of the transcripts up into a E-book or create a E-course out of them. You can also take several of the recordings of your teleseminars and webinars and put them together with other written information and create a DVD product.

Articles can be turned into videos easily with a combination of your voice and written words on a Powerpoint slides turned into a You Tube video and redistributed through a sharing/distribution service like Traffic Geyser or Tube Mogul.

If you have got something of interest by all means share that information in as many ways as you can so you can meet people’s different ways of consumption ,written,visual or audio in a way that lets you amplify and broaden your reach. If you do this you will find repurposing of content a useful, and profitable idea.

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Article Marketing is very important to local businesses for the recognition of the business brand name Why is article marketing so important to local businesses? What is it? What is there to know about article marketing? How do you utilize it? Let me shed some light on these questions.

A very successful method of advertising is article marketing. Article market research can show you just how important it is to local businesses. The use of articles written on relevant topics to your business or practice or industry is known as article marketing. The article is then distributed and submitted to various places for publishing and used in your marketing material and educational content on your blog.

The reach of published articles can be very far, and very wide. Some will end up in magazines and other printed materials, but most will be spread through the internet. Individuals looking for information on a particular subject will be able to find them. In the end of the article, readers can typically find information on the company who wrote it, as well as your web address and contact information. This will greatly assist you ranking in the search engines provided you tag your anchor text or links to you , with the items you want to rank for. An example for a chiropractor located in L.A. it may be” Santa Monica Chiropractor” This can be excellent way to find new potential clients and establish your reputation as the expert locally, even in large cities.

Article marketing research is a good way to see what is popular in articles about in your industry. For example articles on Carpal Tunnel Syndrome like Michigan based Kathryn Merrow positions her as the expert in the Detroit Metropolitan area, as well as nationally for those seeking solutions about Carpal Tunnel Syndrome and Pain Relief. Upon finding what potential customers are interested in knowing, you can write marketed articles about those topics. Local business article marketing can also be focussed on your local issues, because the customers are located only in your area. Remember to answer every day common questions you hear in your operation, they will be the best subjects .

You can use Web 2.0 to your advantage, by publishing your marketed articles on the web at high volume and ranked places like EzineArticles.com as well as in places specific to your area, such as your local Chamber of Commerce magazine or throwaway newspaper on your city and the surrounding areas. This way, your article is reaching more of the people in your area who are interested, and you are not wasting your time or resources reaching people who are not able to use your service because of the distance between you.

Article marketing can save your local business lots of time and money, because writing an article about something you are knowledgeable in does not take much time, or effort. Remember your blog can be the best places to repurpose your content and highlight your best educational material by encouraging the conversation in your comments section. Your blog where some of your articles appear can be listed on Networked Blogs. Look to your right now, on this page’s sidebar and see some of the people whose subjects and expertise are showcased.

Now that you have an understanding of the basics of article marketing, you can use this knowledge in the specifics of your local business. The more you spread your local business name and reputation, the better chance your ideal customers will hear about you and you will be positioned in their mind as the local expert. Increasing your brand name and customer base should give an increase in your profits.

Content is King and Linkbait in the form of compelling content is one of the SEO tools that savvy web entrepreneurs use every day, not as their primary reason but as the offshoot of creating great content. I like to read Mashable everyday because it is generally chock-a-block with timely information on the Social Web. Take for instance Ben Parr’s excellent article on Google Wave, This is a post last updated in January 2010. Already, as I write this post, it has been retweeted on Twitter 6055 times, Shared on Facebook 2636 times and Buzzed 543 times.
On top of that 859 root domains link to this url and there are 3754 followed,non followed and 301 links to the article.

When you have a subject that is covered so completely by Ben people will find it useful and link to it also.

Another example is Aaron Wall’s SEO Book site. This would be considered an authority site by most SEO practioners and as such it brings credibility and linking power. The article How to Build Links Fast- 101 Tips and Strategies has 851 domains linking to it and 5008 followed,non-followed and 301 links. Going down the linking rabbithole leads me to Problogger where you will find a guest post by , in her own words, the adorkableWendy Piersall, The Ultimate Guide to Getting Lots of Link Love. Problogger is a very well read blog by Darren Rowse which has an Alexa ranking of 2076. This blog has an Alexa ranking of 909,739, respectable but not as widely read as Darren’s by a long shot. In that article there are a number of sites that are recommended on the subject of Linking.

It is like a spider web of totally relevant content. One link is to a site with another web of tools and links to useful information by Stuntdubl Search Marketing Consulting with their best posts on the subject. Another is Lyndon Antcliff’s blog CornwallSEO. This article or listing of articles is entitled Linkbait Articles- The Enormous Linkbait List. To discover the links that these sites have I have used the tool Open Site Explorer which has been of great help in the writing of this post. It is a free resource provided by the folks at SEOMoz.I hope this gives you a introduction to writing great content, that will be linked to and improve your SEO as a by product.

I will continue this post in two parts. This Part and Part Two which will give you some actionable, white hat tricks to improve your linking. Let me know in the comments what other liking items you want to have answers to.
I found some useful links for you along with related Posts:

• seo advice: linkbait and linkbaiting – linkbaiting sounds like a bad thing, but especially if it’s interesting information or fun, it doesn’t have to have negative connotations. i hereby claim that content can be both white-hat and yet still be wonderful “bait” for links (eg …

• BruceClay – Can Link Bait Mature? Yes, It Has To – Bruce Clay Blog – The question over at the Cre8asite Forums is can linkbait mature? Yes, it can. It has to. Today, social media is our little baby. It’s full of promise and.

• Clearing Linkbaiting’s Name – Rather, being contrary in linkbaiting is taken to mean providing another critical view, a new insight to a pre-conceived notion, or the discovery of an entirely new area of interest for that matter. Originality—whether in layout …

• 16 Must Read Articles For Bloggers – I firmly believe the best way to be successful is to watch, listen, and learn from those who have already …

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When it comes to the internet, there is nobody bigger then Google in terms of searching, tools, advertising, just about everything. While Google is already the dominant search engine for individuals searching from home, they are now in the process of trying to become the dominant search engine for mobile searching as well.

In order for Google to obtain the dominance in the mobile search engine market, as they desire, they are going to have to go up against Apple, who is already a major player in the market. Google has tried to improve their position in the mobile search marketplace by purchasing AdMob and Teracent. Google is investing a lot of money in this drive to be number one in the mobile search market, but the justification is the increased ad revenues if they are successful.

Apple is also looking to improve their position in the mobile search market. With the recent acquisition of Quattro, Apple is saying to Google that they are willing to go head to head with them to compete for the growing mobile search market. Apple has a lot of ground to make up though because of the familiarity most users have with Google.

Google’s dominance in the search engine market has forced their competition to reconsider how to compete with the search engine giant. Many competing search engines are now beginning to think outside the box when it comes to dealing with the Google issue. For example, Apple and Microsoft are now considering teaming up together, with the iPhone using Microsoft’s Bing as its primary search engine. It is unknown if these discussions will eventually lead to a collaboration by these two competitors, and even if it does lead to a collaboration, the impact it will have on Google’s market share is unknown.

And with all the hype about who will get to be the search engine for the smart phone applications, the bottom line is that although Google may want to be there, with their current strong hold on the web and with the major social media sites, even if they lose in the smart phone market they will still remain a strong and active force on the web for years to come. The little steps being taken by Microsoft and Apple, may be taking a few dollars out of their pockets, but will remain relatively insignificant to the overall market.

There are numerous companies that can assist you with building traffic to your website in order to achieve larger page rankings. For assistance from one of the top companies in the business log onto seo moves at www.seomoves.com.uk.

You will be surprised at how fast you can start recording webinars once you have two computers and know a few tricks to get this done.

You will need to use your primary computer (pc or mac) to broadcast your webinar. If you are looking for a cheap webinar service to get started, then I recommend GoToWebinar by Citrix to avoid the inflated costs that other companies will charge. This company will allow you to accommodate up to 1000 participants on a webinar which is much more than what other webinar services have to offer. Never try to do this in a hurry as it will prove to be quite expensive. If you plan to have more than one webinar in a month, then GoToWebinars is an excellent solution for this. The best part is that they allow you to be able to test yourself by having practice webinars.

The other services that are offered by some webinar services does not guarantee me a clean recording, and this is one thing that I try to avoid. Recording in Camtasia is the best option. It does not give you the hassle that other recording services have with different files that are confusing and sometimes don’t work as well.

What you will need to do is open Camtasia on the computer that you will record on and ensure that the recording box is 640 X 480. This will allow you to broadcast on your primary computer and at the same time login as an attendee on the computer that you will record on. It is best to set the audio to manual input instead of automatic.

I have a tip for you as you record webinars that will help you to keep the echo and feedback down. You will need to get a cord from the electronic store that has a 1/80 jack on each end. After that you will need to plug one end into the microphone and the other end into the headset hole, and this will help you to have a continuous loop. When you do this, you will be able to able to talk as loud as you want and not get any feedback or echo while you record webinars. You do not have to record and edit it right away.

Your webinar will have to be resized to fit into the green recording box that you got from Camtasia. To have a professional webinar recording, simply hit the record button and watch the sound levels that appear.

You will then render it to the format you prefer: CD, web, and blog. Now you are set to go! That is all you need to know to make sure that you record webinars correctly

Stephen Beck likes helping others build their businesses through online webinars. Get his free online business information at http://www.WildlyWealthyWebinars.com so that you canstart right away.

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FTC Advertising Rules for Affiliate marketers and for Testimonials are being strengthened . One of the internet marketing world long term veterans Jim Edwards was wise enough to do an interview with Richard Cleland of the Federal Trade Commission. He has posted that on his blog, www.Igottatellyou.com

FTC Regulations on Advertising

Jim has posted the webinar of the video which you can find here:

If you want more on this issue go and visit the webinar now and watch this excellent video webinar and read Jim’s blog post. Jim “The Webinar King” has done a great service to all affiliates and internet marketers out there.

Don’t forget to join his list also , he provides superb content and MUCH, MUCH, MORE.

He also included some extra links:

http://www.ftc.gov/opa/2009/10/endortest.shtm

http://www.ftc.gov/multimedia/video/business/endorsement-guides.shtm

http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf

by Rob Metras

For people that want to make money online, a number of new opportunities have arisen in recent years. One of the concepts that have been rapidly gaining ground is the use of social media. Rather than using publications that are driven by the large budgets of media companies, social media uses social connections and word of moth to spread information.

Of the many social media tools available, the weblog or blog is one of the most popular. Offering anyone with something to say a convenient place to say it, blogs are a remarkable tool in that anyone’s message can be read anywhere and by anyone.

Take a moment to think about the profoundness of that statement. Prior to the inception of social media and the internet, the cost of spreading a message was prohibitive. You’d have to rely on television or radio time, or have a budget that was large enough to meet the challenges of global or national publication. Blogs not only lesson the cost of spreading a message, but the make the platform available to almost everybody.

However, there is one down side to using this powerful tool. How do you keep your message from getting lost in all the noise? This is one of the main reasons that social media networking shines through, but even that has some drawbacks. How is someone without the much needed social capital able to break into the social networks in order to take advantage of everything offered?

This is where blog networks can help. Put simply, blog networks are collections of blogs related to specific topics, often grouped together to provide commercial and other forms of support. As these networks take many forms, generalizing them can be a challenge, but here are a few broad characteristics and the advantages they offer.

First of all, the blog networks will combine multiple blogs into one single feed. Ideally, you would be able to attract visitors to your site, allowing you to generate ad revenue as other revenues streams. However, in order to start making money online, you have to make your content accessible to many readers. If the administrators of the chosen blog networks feel that your site provides content that’s in keeping with their posted guidelines, your content will quickly be syndicated to all the readers that are following the network. Readers that are passionate about a particular topic, and the numbers can be staggering, find this a convenient way to access information. If readers find your posts interesting enough, they will visit your site often to join in discussions. This method allows you to attract viewers that would have been missed if you had focused all your attention on directly drawing traffic.

Additionally, blog networks will use social networking in order to promote themselves as well as their bloggers. It can be tough to integrate your blog into the social networks, especially if you’re unfamiliar with the opportunities that are available and the variety of ways in which a huge amount of technologies interact. Since most of the administrators of blog networks aren’t really concerned with content creation, since bloggers do it for them, they can concentrate their efforts of promotion. For example, blog networks may automatically post links to Twitter. With a catchy title, your blog post might attract curious readers, buy could also be retweeted and distributed beyond the individual network.

Another benefit to joining blog networks are the relationships formed within. For some, blogging can be lonely work, and getting started without the social connections can seem quite difficult. Even bloggers who would be quite good given time might give up in frustration due to lack of initial support, and the feeling of being a part of something larger. For the new blogger, such support and motivationmay make the difference between a successful career and something tossed aside in frustration.

There are a variety of networks from which to choose, ranging from general to networks that focus on particular niches. Blog networks also exhibit a wide array of models, from highly informal aggregations of feeds to well-structured businesses with associated benefits and costs. Before joining any of the blog networks, take some time to do some research and find the different options that are available for your topic, as there are many lists published online. Also, investigate the blogs of network members to ensure that theirs are weblogs with which you wish to associate.

Just like many other things, blog networks aren’t right for everyone. However, a blog network is a powerful tool that can help harness the power of social media to your benefit, and should be given serious consideration by anyone wishing to make money online.

I encourage you to read Jason Gazaway’s Free Report on avoiding Blogging Pitfalls & Solutions. If you found it helpful then make sure you also take Jason’s course called Bloggers Payback and get some great bonuses for doing so.

Good press release distribution starts with an extensive media list, which takes time to compile. If you need your story to quickly hit the presses, it’s best to work with a company that already has the contacts so that you can hit the ground running.

Often, it’s the local and smaller media outlets who will be more inclined to pick up your story first. Smaller outlets make the most sense to target as many of their stories are directly inspired by press releases.

Plus, many of the larger networks scan the smaller outlets for stories to pick up. You nab the interest of the smaller media branches as the story ricochets up into larger markets. Stories get shared by paper to paper. Good press release distribution starts small as the story can get passed up through the branches.

Yet you don’t want to send the press release to just anyone, or you may be accused of spamming. That’s a list you certainly don’t want to be on. Get known as a spammer, and you can easily get blacklisted in the media industry and they’ll never listen to your story again.

Make certain that you have specific contact information easily identified in your press release. Once you’ve hooked their attention, make it easy to contact you. Don’t make the reporter’s job difficult or they’ll just find another story that more conveniently makes their deadline.

The modern world features many media outlets, so contact different kinds across the board. Submit your press release to newspapers as well as trade journals and magazines, websites, radio and television shows.

Don’t leave out the bloggers as the blogging community can connect your story to other outlets by starting a media sensation.

Connect all different segments of the media with a comprehensive press release distribution. Get your story told with well written press releases that connect all segments of the media, including print, television and the Internet.

Want to learn more about press release distribution, then read more from Amy Trainor’s blogs on how to choose the best press release services for your needs.

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You may have read about SEO and discussed many ways to optimize your website. One of the areas that has not been explored thoroughly but is extremely beneficial in getting you the desired ranking is using sitemaps.

Wonderful SEO Tool

As the name suggests, a sitemap is the map of your site. In a single page, you show your entire site, the links, the pages, sections etc. This is a wonderful SEO tool that helps a visitor navigate your site. Having a sitemap that is constantly updated to show what is new in your site is good.

Sitemaps have the added SEO advantage that they can help you communicate with search engines. You can use the sitemap to tell the search engine which parts of your site to crawl and index.

Sitemaps have been used since a long time for web design. Now since search engines pay attention to sitemaps, they have become important for SEO. If you want to use sitemaps, you need to remember that though MSN and Yahoo! Used the standard sitemap, google uses the xml format. So if you want to use sitemaps you need one for google spiders and one for the humans. One important thing is that Google has stated that it will never penalize websites for using sitemaps.

The benefits of using a sitemap :

Easier navigation Better visibility for search engines leading for faster indexing Sitemaps help in your website optimization since broken links can be repaired and orphaned pages reached. If you update a page, or have linked a new page, site map will help you immensely both with human visitors who can immediately read your fresh content and search engine spiders that sense and index your page. Better indexing and classification of site content How to get a SEO site map This is simple. You first need to generate it and then submit it to the search engine. There are tools to help you. You could download and install a sitemap generator. Google has one. If you are a technical person or have technical help it is simple. Otherwise, you could get online sitmap generator tools, that will walk you through the process. I use Arne Brachold’s XML Sitemap Plugin for WordPress.

Once you have created or generated your SEO sitemap, you need to notify google about it. If you have a Google account, add your site to the Google Sitemap account. If you do not have a google account, you need to get one. Google then verifies you as the legitimate owner of your site and this adds to your indexing.

This SEO XML plugin generates a XML-Sitemap compliant sitemap of your WordPress blog. This format is supported by Ask.com, Google, YAHOO and MSN Search.

More information about what XML-Sitemaps are and how they can help you to get indexed by the major search engines can be found at Sitemaps.org and the searchenginewatch blog.

If you have questions about XML-Sitemaps or run into problems, have a look at my Sitemaps FAQ.

As of now, Yahoo! and MSN do not support XML sitemaps, but knowing the popularity of Google search engine it is expected that they will soon support this format. Yahoo does offer webmasters a way to submit a text file of urls, which may be considered a basic version site map. MSN does not. However, this is a powerful tool and since Google does dominate the search engine niche, both of these search engines will soon start supporting this SEO tool.

So get yourself a SEO sitemap

to optimize your website both for your visitors and for the search engines. It is great SEO.

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